The value of having high quality, engaging content on all of your on-site pages is immeasurable, and we will dissect the composition, presentation and effectiveness of all writing on your site to make sure that they are contributing positively to your existing marketing campaign. This includes looking at how many visitors they draw a day, which pages are better at converting than others, how changes on a certain page make them superior to another and which keywords are generating the most business. Your SEO report will then contain a number of proposals about which keywords to change and which to keep, to make your new campaign as cost-effective as possible. We are also aware that in the marketing world of today, having a page full of keywords isn’t sufficient to achieve a top page ranking; having engaging quality that is well written is of paramount importance for doing so because it illustrates to search engines that your site is popular and by extension an authority within its niche. Your report will contain a number of ideas about how you can improve the style of your content, and where you should put it out social media circles, so you acquire the highest level of traffic and generate a buzz about your business around the globe.
KPI IdentificationWe will also collectively identity the Key Performance Indicators you wish to attach to your campaign. These are hugely important as they are the markers we will use throughout your campaign to effectively assess how well each element is performing. From the KPI’s, we can then make appropriate changes to aspects of your campaign that are not performing well enough, and can optimise other areas so that you stand to gain the highest possible return at all times.
Reputation AuditIn order to ensure that your campaign is a success from start to finish, we will first need to consult with you in detail in order to collectively determine who you are looking to target your campaign towards, how much you want to spend, and what you are looking to gain from the marketing strategy. Your audit will be provided to you free of charge, and we will use it as an opportunity to determine which keywords you want to target and how we can tailor your site to give you the best possible chance of converting visitors to your pages. If you have any existing PPC campaigns that are ongoing, we will also undertake a comprehensive analysis of its performance of each one of its metrics so that we can supplement your new campaign and give you the best chance of success. We pride ourselves on the care that we take right from the offset of a marketing campaign, so rest assured that we will be meticulous with our research and thorough in our planning so that each and every intricacy is addressed and optimised to achieve maximum return on your investment.
Google AnalyticsOur veteran marketing specialists are hugely experienced at using Google Analytics and will instigate a tracking and sales funnel monitoring for your disposal so that you have a better idea of the patterns and behavioural trends that your site users exhibit. • Tracking + sale funnel creation • Google Analytic management • Site visitor trend assessment
Sophisticated Traffic SegmentationIn order to ascertain which keywords are inducing the largest return on investment, our specialists will incorporate PPC tracking within Google Analytics for you, so that your conversion rates are optimised and your traffic is clinically turned into paying customers. • Optimised conversion rates for targeted keywords • Maximum ROI for minimum outlay • Effective targeting.
Web Page TaggingDuring your campaign, we will ensure that each on-site web page is tagged with a unique identifier so that you can always assess the effectiveness of each component separately and identify which ones are inducing the largest return on investment. This will also assist us when trying to optimise your campaign, as will be able to separate the different effects that each of your individual, Google Analytic based marketing campaigns are having. The tagging procedure is vital for optimising your campaign, and will mean that it will be substantially simpler to identify which aspects need to be improved when it comes to your quarterly review in the future.
Reputation Protection PlanAn important aspect to all flourishing business partnerships is making sure that the other party is delivering on your money, and we will ensure that you are always confident of this by supplying you with a weekly progression report that outlines how well each element of your marketing campaign is performing. The reports will contain information about the patterns and behavioural trends that your users are displaying, as well as a number of researched suggestions ideas about where you can make changes and improvements to your campaign to improve your ROI.
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43 Church Road, Wimbledon Village, London, SW19 5DQ
0800 664 0088 / 020 3603 5774