What you get!
The key to a successful social media campaign is the research and planning that is performed before it even begins, and we will start this process right from your initial consultation. During the meeting, we will ascertain what you are aiming for from your campaign, how much you wish to spend, which groups of people and which areas you believe are most likely to be interested in your product and whether you have any existing campaigns that are running at present.
We can then incorporate your desires and ideas into your final social media marketing strategy that will include our own specialist’s innovative ideas so that you are in the best possible position to generate a buzz across the globe from your campaign. All elements of your campaign, such as the content you release, the way you engage your audience, the amount you spend boosting your posts and the people you target will be optimised so that you receive a maximum return on your investment, without having to break the bank at all.
KPI IdentificationAn important part of your initial meeting with us is determining the Key Performance Indicators (KPI’s) that we will use on a regular basis to measure how effective the different initiatives we undertake during your campaign have been. KPI’s are fundamental to optimising your campaign, because we can see which parts of your campaign are failing to attract viewers and engage audiences and which aspects of proving to be popular with your following, and tailor the latter in to increase the level of traffic to your profiles An example of a KPI would be the number of views that one of your posts receives. We can analyse this number, analyse the effect it has had on your traffic levels, then utilise the data to post similar articles in the future if it has proved popular in social media circles.
Profile IntegrationAfter we have created and optimised your individual social media profiles, we will need to connect them by integrating them all to your company site. This is a brilliant way to enhance the reputation of your brand, because it gives potential clients the chance to acquire all of your important company information in a single place whilst upholding this through the release of content and posts on a regular basis. The integration procedure is supremely easy, and can be performed for all of your profiles in order to maximise their effectiveness. For example, by integrating your Google+ profiles to your company site as an author will have a huge impact on your click through rate and will make your new content releases seem more authoritative and credible. Similarly, integrating your company site and its Facebook profile will mean that it is far simpler for your following to buy your product and might attract new customers as a reference of any sale made via Facebook will be made public on the purchaser’s profile.
Visitor NurturingOnce you have attracted an initial following to your social media pages through the regular release of engaging content and attractive promotions, it is important you maintain this level of customer interaction so that you can establish a loyal following who will be prepared to both purchase and spread the word of your business. You can also release a number of questions to your customers that ask them their opinion about which products and services you could release in the future, so that they feel like they have a role in your company and are more prepared to purchase from you in the future. The strongest merit of social media marketing is that you can establish meaningful relationships with your customers by interacting with them regularly and giving them a clearer idea of what your business is all about. Incentivising membership of your social media profiles is also an excellent way to build up a following, and could result in a buzz being generated about your business, which will inevitably have a positive impact on the reputation of your company and your brand.
Frequent Promotion’sAnother integral aspect of your social media strategy is determining the way that you will use your profiles in order to advertise your services and products. Establishing working partnerships with various other businesses in your niche by advertising each other’s services on your respective profiles has the benefit of bolstering both your profiles and traffic levels. Moreover, releasing exclusive discounts for members of your social media groups will mean that people visit your page over and over again to enjoy your promotions, and this will reflect positively on your company revenue and reputation as time moves forward.
Media ManagementUtilising media to advertise your service and product is a great way to make your promotion stand out from the efforts made by other businesses within your niche, and you would be surprised how large an impact the inclusion of some original infographics and videos can have on the attractiveness and popularity of your company. Our marketing specialists are hugely knowledgeable about which measures are most effective at raising traffic and engagement levels, and will adopt these into your strategy so that you get the highest possible return from your investment.
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43 Church Road, Wimbledon Village, London, SW19 5DQ
0800 664 0088 / 020 3603 5774